Tag Teaming for Climate Change and Urban Forest Outreach
我们都喜欢树木的颜色和结构，它们提供的树荫，以及它们创造的氛围. But we don’t always notice the trees themselves, 或者认识到它们是如何使我们的外部体验如此愉快的. To help people see trees and learn something about them, the team at UC Davis Arboretum and Public Garden (UCDAPG) decided to try an innovative approach—tags. Not the little metal tags used in research studies, or a garden name plate at ground level, but large, unusual, 吸引眼球的标签，吸引人们的注意，并邀请人们了解更多.
In spring of 2021, UCDAPG partnered with Tree Davis 在校园和戴维斯市的小树上创建并安装50个标签. 第三轮外联标签项目的重点是这些组织的集体工作，以主动适应气候变化的城市树冠. 他们创建了标签，以突出植物园在城市景观中引入和测试更耐热和耐旱的树木的工作. 爱赢平台UCDAPG“领导学习”项目的实习生团队与员工一起开发信息, write content, generate companion web materials, design and fabricate signs with campus partners, and install the tags in sites across the city and campus.
The tag team faced new challenges in 2020 and 2021. With everyone working remotely during the pandemic, 在多个组织和团队成员之间进行协调是一个项目管理的挑战. Technological tools, 比如电话会议平台和Trello项目管理应用, allowed the team to regularly clarify roles and define steps. Site selection was more limited after COVID-19 arrived, 由于学生人数减少，校园交通模式也有很大不同. 校园活动热点转移至新冠肺炎主检测点, 动物医学教学医院(保留亲自授课), and around student dorms that still had residents. 最近在这些地区种植的树木被证明是放置小块标识的好地方. Fortunately, more visitors than ever have been flocking to the Arboretum, 因此，该团队还在新种植的树木试验研究树丛中安装了一组标签, 为戴维斯城市森林评估潜在的耐热和耐旱树种.
被选为2021年标记的校园植物是加州大学戴维斯分校针对气候变化的生活景观适应计划的一部分, an 80-year strategy to prepare the campus for the climate of 2100. In support of this plan, the UCDAPG is growing and testing tree species from west and central Texas for potential introduction to local urban forests. 由于干燥炎热的气候，这些德克萨斯的树木可能很适合未来的戴维斯. Furthermore, 戴维斯可能会被证明很适合德克萨斯州的一些稀有树木:试验中的多种橡树物种在德克萨斯州受到保护关注. Thus, the plantings also serve an ex situ conservation function. Emily Griswold, Director of GATEways Horticulture and Teaching Gardens at UCDAPG, explains, “我感兴趣的是探索城市森林如何能为生物多样性保护提供好处, in addition to many other environmental services.” In fact, 城市森林试验项目是在APGA和USFS的资助下，在德克萨斯州西部的Trans-Pecos地区收集珍稀物种. 试验结果将提交给联合国可持续发展目标小组的其他项目，以评估树木在气候变化中的适应性, potentially finding more homes for the rare Texas trees.
植物园积极应对气候变化影响的工作提供了一个很好的机会来分享气候变化的信息，而不会让观众或参与项目的学生感到不知所措. 相反，该团队希望这些标签创造一种赋权感. 戴维斯市的标签强调了通过非营利合作伙伴获得树木的可能性 Tree Davis邀请房主准备自己的景观以应对气候变化. All the messages are brief and use non-technical language, 所以他们可以迅速被吸收，对广泛的受众有意义. The messages prompt the reader to seek more information, readily provided through a QR code that opens a webpage with a selection of relevant links.
The tagging outreach project has brought together partners, researchers, 和学生强调植物园和树木的许多好处. The idea originated at The Morton Arboretum, which ran a similar outreach project in Chicago, but UCDAPG has made it their own. The monetary value of environmental services provided by trees——比如碳封存和能源节约——是联合发展小组最初的重点. 第一轮的树标签获得了很多关注和积极的社区反馈. Though the tags stayed in place for only six months, the strong response to them prompted new iterations. Round four, currently in the planning stage, will tag adult trees to highlight the health benefits of trees. 这一次文本将提供英语和西班牙语，以扩大观众.
到目前为止，标签项目是一种机会主义和与公众联系的好爱赢平台app. 尽管UCDAPG团队不一定对项目有长期的计划, they do know they will be doing more public outreach. 因为，每个人都可以——也应该——被邀请去了解更多爱赢平台app树木的奇迹!
Key Messages
成功的关键是识别所需的消息并使其简单明了. 下面是该标签项目的2021条信息，它们直接且没有行话, use of questions to engage the audience, and use of succinct title statements. 你还可以看到不同的信息传递方式，以吸引城市居民和学生观众.
下面是爱赢平台“树让我们保持凉爽”标签的示例消息.
City of Davis:
你知道吗?建筑物附近的树木可以使空调所需的电量减少一半? 树荫和树木释放的水蒸气有助于保持建筑的节能和舒适.
扫描这里，了解更多爱赢平台app树木的好处，以及如何你可能有资格从树戴维斯免费树荫树.
UC Davis Campus:
你知道吗，在炎热的夏天，树木可以让沥青路面明显地保持凉爽? Pavement shaded by trees can be up to 36 degrees cooler. Park your car under a tree and experience the benefits!
Scan here to learn more about the value of trees.
